BMW Tower projection

BMW Tower Illumination

As part of the “50 Years of BMW Group Cultural Commitment” anniversary and the IAA, the BMW Group invited different target groups to the double cone of BMW World on five consecutive days.

As part of a small event, BMW AG’s own cultural change towards circular economy and sustainability was presented. Afterwards, on the bridge between the BMW World and the BMW Museum, the guests were able to take a look at the 4-cylinder, which was illuminated spectacularly on the topic of that evening.

G.R.A.L. made this projection and all accompanying events approvable by the city of Munich.