Once again in 2015, G.R.A.L. GmbH had the opportunity to organize and market the annual party in the Kunstareal, Munich’s famous art district. The weather played along perfectly and about 50,000 Munich citizens, day visitors and tourists flocked to the city center for the event. Alongside exclusive workshops and guided tours of the Kunstareal’s buildings and museums, this year’s program again included several events on the cordoned-off Gabelsbergerstraße. A new addition this year was the variety of food trucks, which greatly expanded the event’s culinary options. From vegetarian and vegan dishes to burgers and sweet treats – there was something on offer for everyone.
G.R.A.L. GmbH was primarily responsible for marketing the event, organizing the road closure and designing the set-up along Gabelsbergerstraße.