In 2021, we were once more hired to support our client bayern design in the implementation of the Munich Creative Business Week. Due to the ongoing corona pandemic, many of the well-known MCBW formats and program items were implemented as digital versions.
G.R.A.L. also supported the associated campaign in public space, “Aktion im öffentlichen Raum”: the video installation DIS CONNECTED by Motomoto on the facade of the HFF, the light installation by Jan Kuck in the Westpark and the pandemic compliant Designwalk, an interactive city walk highlighting topics from the Munich design world, inspired the visitors.
The G.R.A.L. GmbH took over the entire planning of the campaign and took care of the entire approval procedure.