For the last couple of years, G.R.A.L. GmbH support bayern design in the implementation of the Munich Creative Business Week (MCBW).
During the MCBW, multifaceted, innovative design activities are presented in Munich for a week. Suggestions for an interdisciplinary design discourse are given and creative people and business people from all over the world are brought together in the state capital. During this period, conferences, lectures, talks, workshops, exhibitions and tours not only attract specialist audiences, but also the interested public, and provide information about sustainable developments, trends and ideas.
In 2021, the design week was implemented in hybrid form. G.R.A.L. was responsible for the support of the participants including contracting as well as the distribution of advertising material, setup and support of the streaming studio (MCBW Forum), overall evaluation and event coordination. In addition, G.R.A.L. also realized an exhibition container in the art district and the light installment in the public space.
In 2022, G.R.A.L. will once again take over their part during the MCBW.