G.R.A.L. ran a spectacular promotion for OSRAM at the 2015 Eurovision Song Contest in Vienna. Austria’s biggest public screening took place over the space of a week on Vienna’s Rathausplatz square. OSRAM was in charge of lighting and even had a special treat in store for the audience, which was able to choose the color to be projected onto Vienna Town Hall via the voting app developed especially for the Eurovision Song Contest.
OSRAM was also able to use the occasion to advertise its Lightify system. A promotional booth was set up to give demonstrations of the system and its products, adding a further entertaining and fitting feature to the event.