In April 2016, Rolls-Royce dealers invited their customers to an impressive “driving experience” in Portofino, Liguria. Guests were taken for a coastal drive in the luxury cars, enjoying views across the sea – and were also able to test-drive some of the vehicles themselves, of course. The program included a lunch stop at a traditional Ligurian restaurant and a visit to the high-quality silk factory Cordani Velluti. The chosen dinner location was a former monastery on a mountain with unrivalled sea views and a gorgeous garden.
G.R.A.L. GmbH was responsible for organizing the entire event – from planning the route and designing the event through to actual implementation and follow-up.