Since 2012, G.R.A.L. GmbH has designed and implemented the B2B event “Laut in München” (Loud in Munich) for Sony Music Entertainment Deutschland GmbH. Around 900 guests from retail, media and the music business attended the presentation, which included performances by Olly Murs, Max Mutzke, Rita Ora, Fanta 4 and Alicia Keys.
The “Sony Music Sound City” concept was provided by G.R.A.L.
The agency was responsible for the planning and implementation of all aspects of the event, for managing all participating service providers and for acquiring sponsors.