In 2013, NBC Universal Networks gained a new top channel: Universal Channel, which provides great entertainment with exclusive series.
For the launch of Universal Channel in Germany, G.R.A.L. GmbH organized an event to match the channels campaign claim “100% character”. The event was staged at a spectacular location, where a total of 500 guests got to see the main characters of the channel, enjoy a live performance by Frida Gold and marvel at a spectacular vertical performance. The outcome of the evening: 100% experience.
The G.R.A.L. team was responsible for designing, staging and running the event as well as finding an appropriate location.